Comments on: Finding Your Purple Cow By Thinking Laterally http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/ A blog about thinking and growing as an Entrepreneur and winning online. Sat, 22 Nov 2008 03:44:41 +0000 http://wordpress.org/?v=2.6.3 By: John Hoff http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/#comment-1167 John Hoff Sat, 24 May 2008 14:09:22 +0000 http://eventurebiz.com/blog/?p=66#comment-1167 @ Barbara - glad to see I'm turning those wheels :) If you think about it, the name of your blog is an opposite or contradiction. You blog on a site called "Blogging Without A Blog." @ Barbara - glad to see I’m turning those wheels :)

If you think about it, the name of your blog is an opposite or contradiction. You blog on a site called “Blogging Without A Blog.”

]]> By: Barbara Swafford http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/#comment-1166 Barbara Swafford Sat, 24 May 2008 07:48:40 +0000 http://eventurebiz.com/blog/?p=66#comment-1166 Hi John, I'm a little bit of a lateral thinker too. I'm not always satisfied when others say "this is the only way". For me, that presents a challenge, and I love challenges. Thanks for sharing your ideas. You're making me think, and that's a good thing. It feeds my creativity. <em>Barbara Swafford's last blog post..<a href='http://feeds.feedburner.com/~r/bloggingwithoutablog/DWWZ/~3/296351825/' rel="nofollow">No Comment</a></em> Hi John,

I’m a little bit of a lateral thinker too. I’m not always satisfied when others say “this is the only way”. For me, that presents a challenge, and I love challenges.

Thanks for sharing your ideas. You’re making me think, and that’s a good thing. It feeds my creativity.

Barbara Swafford’s last blog post..No Comment

]]> By: Theresa http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/#comment-1165 Theresa Fri, 23 May 2008 18:16:04 +0000 http://eventurebiz.com/blog/?p=66#comment-1165 ha ha ha yes you did and we couldn't be happier with it, excellent job. Most of our business comes from people who viewed the website. I wouldn't change a thing on it, like you said we are number 1 for yahoo and google, can't get better than that. Your article got me thinking that our presentation when meeting with customers could be more dynamic so once we've gone they would remember us. We definitely plan on brainstorming with you on that! Thanks again for all your help... Theresa ha ha ha yes you did and we couldn’t be happier with it, excellent job. Most of our business comes from people who viewed the website. I wouldn’t change a thing on it, like you said we are number 1 for yahoo and google, can’t get better than that. Your article got me thinking that our presentation when meeting with customers could be more dynamic so once we’ve gone they would remember us. We definitely plan on brainstorming with you on that!
Thanks again for all your help…
Theresa

]]> By: John Hoff http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/#comment-1164 John Hoff Fri, 23 May 2008 17:54:24 +0000 http://eventurebiz.com/blog/?p=66#comment-1164 Well, your site has a great start - it ranks #1 in search on Google and Yahoo! for <em>las vegas landscape company</em>. <strong>Oh wait, didn't I design and optimize that site?</strong> ;) In marketing, you have to solve problems and really connect with your target customer. Your company should be designed from the initial stages with marketing built right into it. For example, your company's name, Modern Landscape, already imprints a vision into a customer's mind. Everyone perceives the name differently, but the trigger word there is "Modern." When you read "Modern Landscape," what comes to your mind? I think water smart and synthetic turf as that is the way things are going. I see other Las Vegas companies have names like TNT Landscaping, Las Vegas Landscaping, SC Landscaping, etc. - none of these have marketing built into the name. If you need any help or would like to toss around some creative ideas for your company - let me know and we can brainstorm. Well, your site has a great start - it ranks #1 in search on Google and Yahoo! for las vegas landscape company.

Oh wait, didn’t I design and optimize that site? ;)

In marketing, you have to solve problems and really connect with your target customer. Your company should be designed from the initial stages with marketing built right into it. For example, your company’s name, Modern Landscape, already imprints a vision into a customer’s mind.

Everyone perceives the name differently, but the trigger word there is “Modern.” When you read “Modern Landscape,” what comes to your mind? I think water smart and synthetic turf as that is the way things are going.

I see other Las Vegas companies have names like TNT Landscaping, Las Vegas Landscaping, SC Landscaping, etc. - none of these have marketing built into the name.

If you need any help or would like to toss around some creative ideas for your company - let me know and we can brainstorm.

]]> By: Theresa http://eventurebiz.com/blog/finding-your-purple-cow-by-thinking-laterally/#comment-1163 Theresa Fri, 23 May 2008 16:40:10 +0000 http://eventurebiz.com/blog/?p=66#comment-1163 Hi John, I love your article, reminds everyone to think outside the norm. Different, outstanding, remarkable is worth paying attention to. That's exactly what everyone wants.... people paying attention to their business. Same old same old becomes boring and quickly becomes forgettable. Like your illustration above caught my attention, I thought what is a car doing powering along on water??? ok what's this about? You've already inspired me to start thinking about a creative marketing idea for my landscaping business, something that will catch people's attention to an already saturated market of landscapers. Thanks! Theresa Hi John, I love your article, reminds everyone to think outside the norm. Different, outstanding, remarkable is worth paying attention to. That’s exactly what everyone wants…. people paying attention to their business. Same old same old becomes boring and quickly becomes forgettable. Like your illustration above caught my attention, I thought what is a car doing powering along on water??? ok what’s this about? You’ve already inspired me to start thinking about a creative marketing idea for my landscaping business, something that will catch people’s attention to an already saturated market of landscapers.

Thanks!
Theresa

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