If you’re an entrepreneur and marketing is an important part of your business (it should be), then you need to get to know Seth Godin. He’s the best-selling author of my favorite marketing book, Purple Cow, and in my opinion is way ahead of his time.

His blog is the only one I subscribe to by email, the rest I subscribe by RSS. I enjoy and look forward to his thought provoking messages every day or so.

He has a new book out called Meatball Sundae which I highly suggest you pick up.

So, here he is, the man of the hour talking about curiosity.

You can subscribe to Seth’s Blog by clicking here.

If you enjoy letting me do the work for you and bringing great content and entrepreneurs to you, why not subscribe to my blog while you’re at it.

About 3 months ago I noticed a big For Sale sign go up in the yard of the building shown above (before it was painted pink). It was once a residential property but was rezoned for commercial. It sits on a relatively busy intersection with lots of shopping across the street (grocery stores, UPS, fast food, etc.).

As a real estate guy I spent some time thinking about what I would do with this property if I were to buy it. What kind of business would I create and how would it stand out? It looked nearly identical to the residential property sitting next to it and down the street. Simply putting a sign in the front yard wasn’t good enough to draw attention. People pass this “house” going 45 miles per hour and there are a lot more interesting stuff to look at on the other side of the street.

Article by John Hoff

Social media marketing is basically the act of making use of blogs, forums, and other social media tools and websites (click the ones in the picture above) to market your services or product. You don’t have to be a computer-wiz to comment on other’s articles, like this one, and leave a link to your site below your name. You also don’t have to be a computer pro in order to participate in an online forum.

Marketing Differences

There are major differences between how social media marketing and traditional marketing work and how you use them.

Traditional Marketing

In traditional marketing you typically blast your audience with some sort of sales pitch. It might be a TV commercial or an ad you placed in some entrepreneurial magazine. The problem with advertising on billboards, TV, in newspaper ads, etc., is that it’s basically a shot in the dark that anyone is going to listen to you. You try and place your ad where your audience may be (i.e. put your recipe book commercial in a slot during a cooking show on the Food Network) but how many people are really listening to your commercial?