Published by John Hoff on 26 May 2008
3 Sentences, Post 1: Marketing
This is the first post of a new concept of posts I’m about to start writing once a week involving only three sentences per post. The question is, if Confucius had a blog, is this how he’d do it?
If a sentence sparks an idea or question, feel free to comment.
- It takes three times as much money to acquire a new customer as it does to keep an existing one.
- Don’t spend more money marketing your product or service than you expect to make back at some point.
- Figure out who your niche customers are and set off a trigger in them that gets them to relate and want to hear you.
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