Image by Hysterical Bertha

A while back I went through the Publisher’s Clearing House process online to register to win a million dollars.

Yes it’s a long shot and no I don’t normally sign up for these kinds of contests, I guess I was bored and figured, why not?

A little while into it I began to notice how I was skipping through all the advertisement pages offering magazine subscriptions. They were there, I saw them, but I didn’t look at them. All I wanted to do was get to the end of the registration process and cross my fingers for a million.

Being that so many people register to win the million, I’d be willing to bet a large number of registrants to the contest really don’t care about ordering magazines. Like me, they keep clicking until the page says, “Enter Your Name Here.”

Once I noticed how I was skipping through to the end, I started analyzing the blind marketing system these magazine companies are doing.

Obviously it’s working for them to some extent because they keep advertising and the contest keeps going. But in general, business owners need to be aware of how their customers view, act, and react to their marketing strategies. Don’t piss them off. Be careful not to spend your advertising dollars in places people skip through in order to get to the area they really are there for.

Sometimes people get mad. If you advertise in the wrong place people will get frustrated. “Why is this here? I don’t want this,” they’ll tell themselves subconsciously.

And if you’re the one offering the advertising, be careful how many advertisements you put your customer through. Too many and they’ll hate you for it.

Test your advertising avenues before spending huge. And choose those avenues you take wisely.

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