Ok, maybe not this simple Image by superciliousness

This may be my last post for a week. My wife is about to have our second child and I may have to skip a week of posts. I promise to be back shortly providing great content we can chat about.

I can’t stress enough the importance of keeping things simple – in everything you do.

Why?

Because if you confuse your customer, they’ll say no.

This doesn’t mean you can’t put together a complicated website or a chef can’t whip up a spicy dish with tons of ingredients and prep time. It means the end result for your customer must make sense to them. They must know how to do what they need to do with little effort. There can be no distractions or confusion.

As a real estate investor, many times I can find ways to put a deal together that would ultimately net me the most profit while also giving my buyer or seller what they really are asking for.

Can you guess what I think of corporate websites from this photo? Image by Mister Wind-Up Bird

A friend of mine, James Chartrand of Men with Pens, asked me a few days ago, “Why is your site/hosting different from everyone else’s beyond the “we care” mentality?”

He asked this in reply to me mentioning how I wanted eVentureBiz to be different. I wanted it to play by different rules than all the other hosting companies out there.

I sat back in my leather-cushioned chair, twirled my pen in hand, and thought for a moment about his question. It was harder to answer than I thought.

As I always do to gain some insight, I thought in reverse. How are we the same as everyone else? We offer 3 hosting plans, which is typical. We include free scripts, just as many companies do. We do daily backups of websites, have tech support, etc.